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  • Hawaiian Electric Companies Introduce New Logo Explained






The Hawaiian Electric Companies today introduced a new logo that represents the companies' roots in the islands as well as their commitment to developing a better energy future for Hawaii.

"We're proud of our long history of service to our islands. At the same time, we know we need to continue to change and do better," said Dick Rosenblum, Hawaiian Electric president and CEO. "We're working hard to lower bills for our customers, improve our service, and develop more low-cost clean energy. The logo is a symbol of those commitments."

Hawaiian Electric, Maui Electric, and Hawaii Electric Light Company have initiated ambitious projects to deliver on these commitments. Some of the latest actions include:

  • Pursuing, with Public Utilities Commission approval, five new low-cost renewable energy projects on Oahu -- including four solar farms and one wind farm -- with a combined capacity of 64 megawatts
  • Making it easier, faster, and cheaper for customers to install photovoltaic projects (as of August 2013, there were more than 34,000 installed PV systems across the companies' service territories with a combined capacity of approximately 250 megawatts)
  • Planning the deactivation of older, less efficient utility generating units on Oahu, Maui and Hawaii Island for a combined 226 megawatts -- about 14 percent of generation owned by the utilities

In the coming weeks, the companies will be announcing more projects to lower bills, improve service and develop more low-cost renewable energy.

"With oil prices driving up electric bills, we know how tough it is for our customers. Through projects like these, we're working to bring customers some relief," Rosenblum said. "This won't happen overnight, but these are steps to help get us there."

An estimated 18 percent of the electricity currently used by customers on Oahu and Hawaii Island and in Maui County comes from renewable resources, already ahead of the state's goal of 15 percent by 2015. So far this year, this use of clean energy has saved customers an estimated $243 million by reducing oil use by 1.9 million barrels.

The new logo was developed by respected designer Sig Zane of Hilo and combines traditional Hawaiian design elements with a modern look. Zane worked on the design with his wife, cultural expert Nalani Kanakaole, and their son Kuhao. They drew upon Hawaiian Electric's 122-year history for their inspiration.

"From the very beginning, when King Kalakaua pioneered electricity at Iolani Palace and chartered Hawaiian Electric, the company has played a key role in Hawaii's growth. We wanted to create a design that captures that history and reflects the way the company connects our communities," Zane said.

More information and a video on the development of the logo can be found at www.hawaiianelectric.com.

The cost of designing and introducing the logo will not be included in customers' electric rates.

In the coming months, customers will begin to see the logo on company websites, signs, vehicles, uniforms, ID badges, and mailings. To save on costs, the logo will be phased in gradually through the normal course of business. For example, existing inventories of materials will be used up before replacement items that carry the new logo are ordered.

Note to editors: The files distributed with this news release are the official logos for Hawaiian Electric Company, Maui Electric Company, and Hawai‘i Electric Light Company. Please use these new logos, if needed, in your coverage of the Hawaiian Electric Companies.

In addition, HECO, MECO, and HELCO are not the official names of the Hawaiian Electric Companies. Please refer to the companies as "Hawaiian Electric Company" or "Hawaiian Electric," "Maui Electric Company" or "Maui Electric," and "Hawai‘i Electric Light Company" or "Hawai‘i Electric Light."



COMMUNITY COMMITMENT

Hawaiian Electric Company is dedicated to our community in which we live, work and serve. Rooted in Hawaii and one of the largest companies in the State, Hawaiian Electric takes the concept of malama pono -- to care for and serve -- to heart. The company and our employees have a long tradition of contributing with dollars, time and talent. Corporate citizenship is crucial to Hawaiian Electric's overall business plan because strong communities are essential to the success of the company, our employees and our customers.

Company and employee volunteerism is encouraged and every month, employees walk, run or provide manpower to dozens of non-profits throughout the State. Hawaiian Electric's corporate giving philosophy gives priority to projects that help families, promote education and protect the environment.

The company also sponsors robotics programs and events that promote STEM (Science, Technology, Engineering & Mathematics) education, as well as the SunPower for Schools program bringing solar electric power to select schools, the Solar Sprint event where students design, build and race cars using solar power, and the Home Energy Challenge, a school-based competition encouraging elementary school students and their families to reduce energy use at home, among other programs.

For nearly a decade, Hawaiian Electric volunteers have provided manpower, bucket trucks and ladders to install Christmas lights at the Kaimuki Community Park and playground before the annual Kaimuki Christmas Parade in December.

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Representative Barbara Marumoto and HECO Crew working on the Christmas tree at Puu O Kaimuki Park. More...


Hawaiian Electric Company Setting Up Christmas Lights At Kaimuki Community Park

Photos of the volunteers from Hawaiian Electric Company who brought bucket trucks, ladders and manpower down to the Kaimuki Community Park before Thanksgiving to install Christmas lights for the upcoming Kaimuki Christmas Parade. More...
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