|
|
 |
|
Marketing Muscle for Underdogs
|
|
Type
|
Workshop
|
|
|
Date
|
Monday - 2/11/2008
|
|
Time
|
9:00—12:00 pm
|
|
Location
|
Hawaii Women's
Business Center
Suite A
1041 Nu'uanu Ave.
Honolulu, HI 96817
|
|
Cost
|
|
| Description/Comments |
Marketing Muscle for Underdogs
* How can skillful marketing grow your business on a tight budget?
* How can you make yourself stand out from the crowd through astute positioning?
* What the heck is "positioning" anyway?
Marketing guru Brad Bate explains Marketing 101, demonstrating USP, positioning and branding through an actual case study of a woman-owned Honolulu business and how it is achieving top of mind awareness in one of the most competitive categories in Hawai'i.
You don't necessarily need big money to achieve big results.
Whether you are a new enterprise finding a market niche or an established company whose sales have plateaued, this seminar will make you rethink the way you present yourself to your buyers.
Brad Bate heads Able Bate Wily & Smart, a Hawaii company dedicated to clients who are "feisty underdogs, spirited upstarts and promising start-ups." Bate moved to Hawaii in the early 1990's after a long stint in Chicago as Executive Creative Director on national accounts such as McDonald's, Ringling Brothers, Sunbeam and others. A marketing guru with 30 years of experience, he understands the importance of perception manipulation. His seminar will discuss the power of words, the significance of names, the creation of categories and the struggle to find a position in which you can excel. "Good marketing is nothing much more than a manipulation of people's perceptions, so let's get down to the basics. All of us are crazy to want to run a business here. Money is tight and my job is to give you all the help you can get."
DATE: Monday, February 11, 2008
TIME: 9:00--12:00 pm
LOCATION: Hawaii Women's Business Center; 1041 Nuuanu Ave., Suite A
COST:
$30.00 (non-members)
$25.00 (HWBC members)
RSVP:
Phone: 808-526-1001
Fax: 808-550-0724
Advanced registration and payment required
No refunds unless HWBC cancels the class.
$25.00 -- HWBC Ohana member
$30.00 -- Non-member
View/Edit Cart
Check Out Register
Organiser:
HWBC
Location:
HWBC Office
Begin:
Feb 11, 2008 at 09:00 AM
End:
Feb 11, 2008 at 12:00 PM
|
View KBPA Current Event Calendar
View KBPA Archive Event Calendar
KaimukiHawaii.com cannot guarantee the accuracy of any calendar event listing. Please use the contact info to verify the event date and time. KaimukiHawaii.com maintains Event Calendar for your personal entertainment, information, education, and communication. Except as noted, there is no affiliation between the KaimukiHawaii.com and any of the listed events, event organizers, or event sponsors. KaimukiHawaii.com assumes no responsibility for any aspect of the calendar events. KaimukiHawaii.com has not reviewed all of the sites linked from the Event Calendar and is not responsible for the contents of any off-site pages or any other sites linked to the Site. Your linking to any other off-site pages or other sites is at your own risk.
|
Home
