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Hawaii Tourism Authority (HTA) BOARD OF DIRECTORS APPOINTS BOARD CHAIR AND NEW VICE CHAIR
HONOLULU--The Hawaii Tourism Authority (HTA) board of directors is pleased to announce that Ronald Williams has been reappointed as its chairperson, and that Patricia Ewing has been appointed vice chairperson.
"On behalf of the HTA, I'd like to recognize and thank Ron and Patti for their hard work and dedication toward enhancing the HTA's goals and initiatives," said Mike McCartney, HTA president and CEO. "Their expertise and insight have been invaluable assets, affecting positive growth towards Hawaii's tourism economy, and we look forward to their continued leadership and service."
This will be Williams' third consecutive one-year term as board chair. He was first appointed to the HTA board in 2010. With more than 30 years of visitor industry experience, Williams currently serves as the president and CEO at Atlantis Adventures. He resides on the island of Maui.
Patricia Ewing, owner of Kong Lung Company, has been a board member since 2006 as a representative of Kauai County. Ewing oversees operations at Kong Lung Historic Market Center in Kilauea, Kauai.
ABOUT HAWAII TOURISM AUTHORITY
Who we are:
- Established in 1998, the HTA is the lead state agency for Hawai‘i’s visitor industry
- Responsible for setting tourism policy and direction from a statewide perspective
- Funded through a set percentage of the transient accommodations a tax (TAT) collection that is assessed on hotels, vacation rentals and other accommodations.
- The HTA is headed by President and CEO Mike McCartney, and a 12 member policy-making board of directors who represent the visitor industry, business community, community-at-large, and Hawai‘i’s four counties
- Improve the quality of the Hawai‘i experience
- Contribute to a good quality of life for Hawai‘i residents
- Achieve or exceed:
- Visitor spending targets
- Per person per day spending targets
- Air seat targets
- Visitor spending targets
What we do:
As the state’s tourism agency, one of the HTA’s key strategic roles is brand management, more specifically, managing the promotion of Hawai‘i’s brand, and supporting programs to help deliver on the brand promise. This work requires the HTA, as the overall custodian of the Hawai‘i brand, to ensure the alignment of advertising and marketing programs with a true Hawai‘i experience.
Successful brand management is achieved by the HTA coordinating with global marketing partners, visitor industry partners, including domestic and international airline carriers, travel trade members, and community stakeholders to ensure marketing and communication efforts are on target and appropriate, and aligned with Hawai‘i’s distinctive products, activities, natural resources, Hawaiian culture and multi-cultures–in sum, the Hawai‘i experience.
Relating to the Hawai‘i experience and delivering on the Hawai‘i brand promise, the HTA has the ability to manage, create and support the development of unique tourism experiences such as community and cultural festivals, sporting events, natural resources and community programs. The HTA also directly affects the visitor experience through its support of workforce development and visitor assistance initiatives, all the while integrating the community and residents considerations and respect for the Hawaiian host culture.
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- RELATED LINKS
- Hawaii Tourism Authority (HTA)
Established in 1998, the HTA is the lead state agency for Hawai‘i’s visitor industry. the HTA has the ability to manage, create and support the development of unique tourism experiences such as community and cultural festivals, sporting events, natural resources and community programs.
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