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  • Reyn Spooner Announces The Release Of 2017 "Think Pink" Collection To Support The Women's Cancer Center At Kapi‘olani Medical Center

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Reyn Spooner, the Hawaii based business known for its iconic reverse-print shirt designs, announces the release of its 2017 THINK PINK collection in support of breast cancer awareness and treatment in Hawaii. This is the sixth year the company has produced a limited edition made in Hawaii "Think Pink" print. A portion all proceeds will benefit the Women's Cancer Center at Kapi‘olani Medical Center for Women & Children, Hawaii's first and only dedicated breast health and gynecological cancer center.

"Our 2017 Think Pink design features the islands iconic monstera leaf as well as our state flower, hibiscus in a two-toned sketched outline. Simple, Symbolic, Supportive" said Lei Rowan, Reyn Spooner Marketing Director. "This disease has impacted so many of us in the community, our company has been fortunate to partner with the Women's Cancer Center at Kapi‘olani Medical Center for Women & Children and support their cause"

"THINK PINK" COLLECTION features limited editions of a men's Aloha shirt, large and small reusable bags, apron, pillow covers, cosmetic and coin purses. Every piece is designed and made in Hawaii. This collection is available now exclusively at the Reyn's and Reyn Spooner stores in Hawaii as well as online at

"We are privileged to have Reyn Spooner as a partner." said Martha Smith, CEO of Kapi‘olani Medical Center for Women & Children. "Beyond the importance of their generous financial contribution, we believe their elegant island inspired aloha designs will help keep the conversation alive beyond October's Think Pink initiative and spread the word about the importance of early detection."

About Reyn Spooner

The Reyn Spooner Aloha apparel brand has been a leader in Hawai'i's fashion scene since the 1950's, when founder, Reyn McCullough created a winning combination by matching east coast prep's tailored construction with Hawai'i's surf and Aloha heritage. Reyn pioneered the washed down reverse-print shirt. There's history, heritage and Aloha stitched into every Reyn Spooner piece. Casual comfort paired with thoughtful construction. Timeless patterns meet modern styling. It's where our 50+ years of exclusive designs help tell the Hawaiian Aloha Fashion Legacy. More recently, Reyn Spooner launched the modern, tailored-fit Aloha shirt. Company operates eight retail stores throughout Hawai'i. Reyn Spooner apparel can also be found in specialty and premium department stores throughout the United States, abroad, and online at

About Kapi‘olani Medical Center for Women & Children

Kapi‘olani Medical Center for Women & Children is well recognized as Hawai‘i's leader in the care of women, infants and children. With 207 beds, the not-for-profit hospital is Hawai‘i's only maternity, newborn and pediatric specialty hospital. It delivers 6,000 babies a year, and is also a medical teaching and research facility. Specialty services for patients throughout Hawai‘i and the Pacific Region include intensive care for infants and children, 24-hour emergency pediatric and adult care, and high-risk perinatal care. Over 1,500 employees and more than 630 physicians provide specialty care at Kapi‘olani. The hospital is home to the Kapi‘olani Women's Center and the Women's Cancer Center, and offers numerous community programs and services, such as specialty pediatric clinics, the Kapi‘olani Child Protection Center and the Sex Abuse Treatment Center. Kapi‘olani is an affiliate of Hawai‘i Pacific Health, one of the state's largest health care providers and a not-for-profit health care network of hospitals, clinics, physicians and other caregivers serving Hawai‘i and the Pacific region with high quality, compassionate care. In addition to Kapi‘olani, Hawai‘i Pacific Health includes Pali Momi Medical Center, Straub Medical Center and Wilcox Medical Center. Learn more at

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