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Hawaiian Electric Company (HECO) - Celebrating 20 Years of The Electric Kitchen
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Celebrating 20 Years of The Electric Kitchen
A special anniversary edition cookbook to benefit Aloha United Way
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Hawaiian Electric has been a longtime and proud supporter of Aloha United Way, the nonprofit organization that addresses our community's most pressing needs. As our way of giving back to the community and raising funds for Aloha United Way, Hawaiian Electric is pleased to introduce "Celebrating 20 Years of The Electric Kitchen," a special anniversary edition cookbook featuring over 160 favorite recipes from the former television cooking show along with recipe contributions from employees and local chefs. Also included are snack recipes for pets and energy savings tips for the home cook. All proceeds from the cookbook sales will benefit Aloha United Way and its partner agencies. We hope you'll enjoy sharing the cookbook and these recipes with your family and friends. Cookbook details
Purchase your copy Mail-in, with order form to: Hawaiian Electric Company Walk-in to Hawaiian Electric Customer Service locations, no order form needed: - 820 Ward Avenue (7:30 a.m. to 4:00 p.m., Monday - Friday) Also available for purchase at these upcoming events:
*Cookbooks purchased at these locations will include free Christmas gift wrapping. For more information, please call (808) 543-7511 or learn more. Mahalo for supporting our community! |
Please click on an image above to get a glimpse of the cookbook. |
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Nostalgic cookbook to raise funds for Aloha United Way
Favorite recipes highlight company's roots in the community
Hawaiian Electric has published "Celebrating 20 Years of The Electric Kitchen" cookbook as a fundraiser for the 2015 Aloha United Way campaign. The 178-page, spiral-bound volume highlights more than 160 favorite recipes from the company's former television cooking show that, over the years, featured many community, cultural and civic organizations as well as local celebrities, chefs and restaurants.
The 20th anniversary edition also includes recipe contributions from employees, snack recipes for pets, as well as energy-saving tips for the home cook. Hawaiian Electric Customer Service locations at 820 Ward Avenue and 1001 Bishop Street, American Savings Bank Tower Lobby will carry order forms and the $14 cookbooks for purchase, and copies also may be purchased by mail. Visit www.hawaiianelectric.com/2015AUWcookbook for order forms and details.
Hawaiian Electric has been sharing the joy of cooking and eating for more than 90 years. The tradition began in the 1920s when Hawaiian Electric employed home economists to teach homemakers how to use electric appliances. Later, the demonstrations evolved and carefully tested recipes were shared with the public through special appearances by the home economists in the community. These cooking demonstrations in front of standing-room only crowds were held at the then HIC (Hawaiʻi International Center, now known as the Neal Blaisdell Center or NBC), Coral Ballroom at Hilton Hawaiian Village, and later returned to NBC.
During the 1980s, Hawaiian Electric began producing a monthly half-hour cable access show "Mahele" to share recipes and provide energy education. The programs were filmed in front of a live audience. Then in October 1994, Hawaiian Electric launched the first television cooking program of its time, "The Electric Kitchen," to share recipes from community, cultural and nonprofit organizations as well as energy conservation, energy efficiency and electrical safety tips. The half-hour program was filmed at Hawaiian Electric's King Street auditorium and televised locally. Host Allison Zecha confessed that she knew nothing about cooking but her delight in learning from her guests charmed audiences.
What began as an education and outreach effort by Hawaiian Electric quickly attracted a following. Guest chefs were frequently invited on the show to prepare popular recipes while various organizations shared recipes that promoted their cultural events, festivals and traditions. As the home economists retired and company priorities evolved, "The Electric Kitchen" aired its last show in August 2005 amid tears by staff and audiences. Fans of the former cooking show can attest to its popularity which lives on today through a newspaper column, recipe archives on the company website, and a weekly #FoodieFriday on the company's social media accounts.
About Hawaiian Electric Company (HECO)
For more than 100 years, Hawaiian Electric Company has provided the energy that has fueled the islands' development from a Hawaiian kingdom to a modern state. Hawaiian Electric Company, Inc. (HECO), and its subsidiaries, Maui Electric Company, Ltd. (MECO), and Hawaii Electric Light Company, Inc. (HELCO), serves 95% of the state's 1.2 million residents on the islands of O`ahu, Maui, Hawai`i Island, Lana`i and Moloka`i.The energy we use is an essential but limited resource necessary to maintaining our quality of life. In a changing world, Hawaiian Electric has evolved to offer more than electricity.
Today, the company also provides energy solutions to help customers save money and use energy more efficiently. Hawaiian Electric also continues to pursue the use of more clean, renewable energy alternatives to help ensure a sustainable future for our islands.
COMMUNITY COMMITMENT
Hawaiian Electric Company is dedicated to our community in which we live, work and serve. Rooted in Hawaii and one of the largest companies in the State, Hawaiian Electric takes the concept of malama pono -- to care for and serve -- to heart. The company and our employees have a long tradition of contributing with dollars, time and talent. Corporate citizenship is crucial to Hawaiian Electric's overall business plan because strong communities are essential to the success of the company, our employees and our customers.
Company and employee volunteerism is encouraged and every month, employees walk, run or provide manpower to dozens of non-profits throughout the State. Hawaiian Electric's corporate giving philosophy gives priority to projects that help families, promote education and protect the environment.
The company also sponsors robotics programs and events that promote STEM (Science, Technology, Engineering & Mathematics) education, as well as the SunPower for Schools program bringing solar electric power to select schools, the Solar Sprint event where students design, build and race cars using solar power, and the Home Energy Challenge, a school-based competition encouraging elementary school students and their families to reduce energy use at home, among other programs.
For nearly a decade, Hawaiian Electric volunteers have provided manpower, bucket trucks and ladders to install Christmas lights at the Kaimuki Community Park and playground before the annual Kaimuki Christmas Parade in December.
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