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Hawaiian Electric employees and retirees raise more than $400,000 for Aloha United Way

A year-long fundraising effort by Hawaiian Electric employees and retirees raised $417,633 for Aloha United Way (AUW). Standing left to right: Alan Oshima, Hawaiian Electric president and CEO; Cindy Adams, AUW president and CEO; Russell Takemoto, IBEW 1260 business manager; and Bob Isler, Hawaiian Electric vice president of power supply. Isler’s division was responsible for leading the employee giving campaign in 2018.

Employees and retirees of Hawaiian Electric raised $417,633 for Aloha United Way (AUW) during a year-long fundraising campaign to support the nonprofit agency’s mission of building stronger, more resilient communities.

Spearheaded by the company’s Power Supply division, the 2018 employee giving campaign was themed “Powered by Aloha” and raised funds through employee and retiree contributions, cookbook and logo merchandise sales, an online auction, and a golf tournament, which alone raised $90,000.

Other creative fundraising activities included a partnership with a pizza restaurant that donated to AUW a portion of sales made by Hawaiian Electric employees on a designated day.

“We are truly grateful for our longstanding partnership with Hawaiian Electric in our 100th year of serving Hawaiʻi,” said Cindy Adams, president and CEO of Aloha United Way. "Hawaiian Electric’s employee and retiree contributions support critical programs and services that change the lives of our most vulnerable populations, including ALICE® households.”

ALICE is an acronym for Asset Limited, Income Constrained, Employed. ALICE are our hardworking cashiers, waiters, mechanics and others who comprise 37% of our community and struggle every month to make ends meet.

About AUW
Aloha United Way is celebrating 100 years. The nonprofit agency brings resources, organizations, and businesses together to advance the health, education and financial stability of every person in our community. For more information, visit

About Hawaiian Electric
For more than 125 years, Hawaiian Electric has provided the energy that has fueled Hawaiʻi’s development from a Hawaiian kingdom to a modern state. Today, Hawaiian Electric is committed to empowering its customers and communities with affordable, reliable, clean energy and achieving a 100 percent renewable energy future for Hawaiʻi. The company is a leading employer with more than 2,100 employees across Oʻahu.

Photo by Travis Nishida, Hawaiian Electric.

About Hawaiian Electric Company (HECO)
For more than 100 years, Hawaiian Electric Company has provided the energy that has fueled the islands' development from a Hawaiian kingdom to a modern state. Hawaiian Electric Company, Inc. (HECO), and its subsidiaries, Maui Electric Company, Ltd. (MECO), and Hawaii Electric Light Company, Inc. (HELCO), serves 95% of the state's 1.2 million residents on the islands of O`ahu, Maui, Hawai`i Island, Lana`i and Moloka`i.

The energy we use is an essential but limited resource necessary to maintaining our quality of life. In a changing world, Hawaiian Electric has evolved to offer more than electricity.

Today, the company also provides energy solutions to help customers save money and use energy more efficiently. Hawaiian Electric also continues to pursue the use of more clean, renewable energy alternatives to help ensure a sustainable future for our islands.


Hawaiian Electric Company is dedicated to our community in which we live, work and serve. Rooted in Hawaii and one of the largest companies in the State, Hawaiian Electric takes the concept of malama pono -- to care for and serve -- to heart. The company and our employees have a long tradition of contributing with dollars, time and talent. Corporate citizenship is crucial to Hawaiian Electric's overall business plan because strong communities are essential to the success of the company, our employees and our customers.

Company and employee volunteerism is encouraged and every month, employees walk, run or provide manpower to dozens of non-profits throughout the State. Hawaiian Electric's corporate giving philosophy gives priority to projects that help families, promote education and protect the environment.

The company also sponsors robotics programs and events that promote STEM (Science, Technology, Engineering & Mathematics) education, as well as the SunPower for Schools program bringing solar electric power to select schools, the Solar Sprint event where students design, build and race cars using solar power, and the Home Energy Challenge, a school-based competition encouraging elementary school students and their families to reduce energy use at home, among other programs.

For nearly a decade, Hawaiian Electric volunteers have provided manpower, bucket trucks and ladders to install Christmas lights at the Kaimuki Community Park and playground before the annual Kaimuki Christmas Parade in December.

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