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ABOUT VIA GELATO
WHAT IS GELATO?
Gelato, ice cream, what’s the difference? Gelato technically is ice cream, it’s the Italian version of ice cream. Ice cream is not only the general name, it also usually refers to American ice cream when we talk about ice cream in America. Ok so now that you know you’re not technically wrong for calling it ice cream, what is the difference? American ice cream is similar to frozen whipped cream, it is light and fluffy like whipped cream, and contains more butterfat, namely from that, you guessed it, cream. Gelato has much less cream (mostly milk) and ours also doesn’t have eggs. It’s also super dense and heavy. A pint of gelato can weigh twice as much as a pint of ice cream. What that means for your tastebuds is this: more flavor. Since gelato is dense and contains less cream to coat your tongue and mute flavors you get hit with a stronger flavor. Gelato also is served at a softer in between texture between ice cream (hard) and soft serve (soft). This warmer temperature also makes it better to taste more flavor. And that is why the best gelato is the gelato made there, that day. It’s simply not the same after it’s been frozen solid, and anyone who has been to a grocery store display can easily tell if gelato has been sitting there for several days; it has that really shiny sticky sheen to it and just looks old. So, what we serve is gelato made daily, in house with all the house made mix-ins and vanilla butter cones to match. It’s the reason it’s worth it to take a trip to the shop.
BELIEVE IN HANDMADE!
Every single item, from the gelato base to the candies, flavors, nuggets and treats we mix in are handmade. It takes a lot of dedication and attention to detail to make that happen (that happens to be why most places opt for machines or store bought ready made products). But we believe in our humans! And we believe that what we make is truly something special that we aren’t yet ready to give in to the pressures of mass produced processed food at a cheaper rate to give you something at a cheaper price.
Before there was Via Gelato in Kaimuki, there was a truck, and before there was a truck, there was Melissa Bow, Owner, who just loved food. That’s where it all started. “I can replicate any flavor I’ve ever eaten so combine that with ice cream and that’s pretty amazing!” Having moved from New York City, back to Hawaii, the place where she grew up, missing foods in Hawaii was definitely an inspiration - a Fukuya shiso musubi, a black sesame Chinese dim sum dessert, and of course all the tropical flavors like Pirie mangos, haupia and lilikoi. These flavors of all the cultures in Hawaii became the menu of gelato and sorbetto at the Via Gelato truck and it lit a spark with local people.
“Lihing amped up with fresh locally grown herbal shiso, mango that tasted really like our local sweet and tart florally nuanced mangos, black sesame…at that time when I started, no one was making flavors based off of locally inspired foods. All the ice creams out there were very standard, typical Mainland American flavors. I figured, I personally would prefer to eat something a little closer to the heart”.
So, Via Gelato began as a food truck serving artisanal quality gelato with unique flavors inspired by local Hawaiian tastes and people came out to the side of the road and farmer’s markets in lines. One year later, Via Gelato opened a store in Kaimuki with even more flavors than the six that could fit in a truck, and a brightly-lit, family-friendly ambiance. Then in 2018 the second shop in the heart of Ward Village Kakaako, near Ala Moana Beach opened.
Each day the gelato makers make fourteen flavors that create joy. A board in the store lets customers pin up their ideas ranging from kalbi to lemon crunch cake (another obsession dessert). Not all of the suggestions make the cut, but everyday Via Gelato makes something special that speaks to our best memories.
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- Via Gelato - Kaimuki Hawaii
Cone in hand, bringing people together. The aloha feels, every day.
1142 12th Ave, Honolulu, HI (View Map)
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