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  • Hawaiian Electric And MANAOLA Hawaii Joint Fundraiser For Aloha United Way Features New Bath & Body Collection

Hawaiian Electric and luxury Hawaiian fashion label MANAOLA Hawaii are launching pre-sales of a new environmentally-conscious bath and body collection as a fundraiser for Aloha United Way (AUW). Five gift options from MANAOLA's Lei Puakenikeni Collection, priced at $22 - $56, will be available for purchase through the Pop-Up Makeke website until August 31.2021 and orders fulfilled in October. Visit www.manaolahawaii.com/AUW for the links and details. All proceeds from the sales will benefit AUW's ALICE® Fund, which brings together people, resources and sustainable solutions to help make the community stronger and more resilient.

The Lei Puakenikeni Collection uses only sustainably and ethically sourced ingredients, natural fragrance, and biodegradable packaging for the special made-in-Hawaii line that also is cruelty-free and vegan. Product samples will be available at MANAOLA locations in Ala Moana and Pearlridge shopping centers and pre-sale orders also taken in-stores.

The fundraiser items include a coconut and soy-based candle ($22), a bath set featuring shampoo and conditioner bars ($26), a home diffuser with bamboo reeds ($44), a gift set with a bath bar soap and shampoo and conditioner bars in a jute bag ($50) and a gift set with a bath bar soap, moisturizing body lotion and candle in a jute bag ($56).

"We are always looking for fresh and creative ways to support AUW and our community, and we sought out MANAOLA because they embrace the same commitment to communities, Hawaiian culture, sustainability, and customer service that we also value," said Bob Krekel, Hawaiian Electric business process and continuous improvement manager, and employee fundraising committee chair. "MANAOLA also is known for high quality and innovation and we're proud to collaborate with them on a new product debut and fundraiser. Together, we're hoping for a successful campaign that will lift up our community through these challenging times and help build a resilient Hawaii."

The debut of a bath and body collection by MANAOLA marks a new venture for the innovative fashion house known for its indigenous artistry and an opportunity to support a local small business on Hawaii Island while giving back to the community. The new line also elevates the exotic, sweet-scented puakenikeni flower which holds deep significance for the brand's founder Manaola Yap. "The collection was inspired by beautiful memories of his tutu and the acts of kindness, generosity, love and aloha, which is our way of life," said Zachary Pang, CEO of MANAOLA Hawaii. "When Hawaiian Electric contacted MANAOLA to collaborate on creative ways to kakoo (support) our local community through Aloha United Way, the answer was simple, together is the only way we can thrive as a community. It is especially important for us to support the Native Hawaiian community, and through the ALICE initiative, we are able to reach nonprofit agencies that serve these community members through programs that honor culture, build skills, and increase access to resources."

The ALICE initiative refers to asset limited income constrained employed individuals who are hardworking Hawaii residents that work full-time, sometimes many jobs, and still live paycheck to paycheck. Funds raised will benefit programs designed to help residents with increased earning potential and/or reduced household expenses; improved access to social service benefits and community resources; and development of financial capability and "soft skills."

"These are often the first steps a family can take toward stronger economic footing. If we want to rebuild our communities so they are better and more equitable than before, we believe it's important to help those who are struggling to make ends meet and living on the edge of poverty," said Emmaly Calibraro, vice president of resource development and donor relations at AUW. She noted that before the pandemic reached Hawaii, 42% of the population was ALICE or living in poverty. Estimates put that number at 59% post-pandemic.

"We want to thank Hawaiian Electric and MANAOLA for creating this fundraiser that will ultimately benefit those who need it most. We continue to be encouraged by each organization's creativity and utmost commitment to building Hawaii's communities," added Calibraro.

For further details on the Lei Puakenikeni Collection to benefit AUW, including shipping & handling charges and delivery details, please visit manaolahawaii.com/AUW or hawaiianelectric.com/AUWfundraiser. For more information, email 2021fundraiser@hawaiianelectric.com or call (808) 543-5608, Monday - Friday, 8:30 a.m. to 3 p.m. except holidays.



About Hawaiian Electric Company (HECO)
Hawaiian Electric serves 95 percent of Hawai‘i’s 1.4 million residents on the islands of Oʻahu, Maui, Hawaiʻi, Lānaʻi and Molokaʻi. Established in 1891, Hawaiian Electric is committed to empowering its customers and communities by providing affordable, reliable, clean and sustainable energy.

COMMUNITY COMMITMENT

Hawaiian Electric Company is dedicated to our community in which we live, work and serve. Rooted in Hawaii and one of the largest companies in the State, Hawaiian Electric takes the concept of malama pono -- to care for and serve -- to heart. The company and our employees have a long tradition of contributing with dollars, time and talent. Corporate citizenship is crucial to Hawaiian Electric's overall business plan because strong communities are essential to the success of the company, our employees and our customers.

Company and employee volunteerism is encouraged and employees volunteer for dozens of non-profits throughout the State. Hawaiian Electric's corporate giving philosophy gives priority to projects that help families, promote education and protect the environment.

The company also sponsors robotics programs and events that promote STEM (Science, Technology, Engineering & Mathematics) education and careers.

For nearly a decade, Hawaiian Electric volunteers provided manpower, bucket trucks and ladders to install Christmas lights at the Kaimuki Community Park and playground before the annual Kaimuki Christmas Parade in December, and in 2019 company volunteers repaired the "floating" Christmas tree at Puʻu O Kaimukī Mini Park with new multicolored, energy efficient LED light strands.
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