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Hawaii Public Radio (HPR) - HPR names new Director of Marketing & Communications, Liberty Peralta
HPR names new Director of Marketing & Communications, Liberty Peralta
(Honolulu) Hawai‘i Public Radio is pleased to announce the appointment of Liberty Peralta as their new Director of Marketing & Communications.
Peralta will provide marketing leadership and develop strategies for branding and promotion of the station’s statewide services over two discrete stations, the internet, social media, and streaming devices.
“Liberty’s experience in the public broadcasting industry is an asset to the station,” said José A. Fajardo, HPR’s President and General Manager. “She has been a long-time station supporter, and I’m excited that she will join us to continue our mission to educate, inform, connect, and entertain the community.”
Peralta brings 18 years of marketing experience to her position at HPR. She has previously served as the Director of Communications and later Vice President of Communications at PBS Hawai‘i. Most recently, Peralta is the owner of Popoki + Tea, a popular cat cafe in Kaimukī that provides a peaceful environment for guests and the cafe’s adoptable rescue cats.
She is a graduate of Hawai‘i Pacific University and Wai‘anae High School. Peralta discovered This American Life in college and credits the show as her gateway into the world of public radio. She has been an HPR sustaining member since 2015.
About Hawaii Public Radio
HPR is a private, non-profit organization which broadcasts classical, jazz, and international music; and in-depth news and informational programming from National Public Radio, Public Radio International, and other local, national, and international program sources, as well as programs produced by Hawaii Public Radio. In 2013, Charity Navigator, the premier charity evaluator, awarded HPR its second consecutive highest, four-star rating for sound fiscal management and commitment to accountability and transparency.
HPR's mission is to serve the entire population of the state of Hawai‘i with two excellent program streams. HPR-1, the news magazine and fine arts stream, can currently be heard on O‘ahu and Kaua‘i (KHPR 88.1 FM and 88.5 FM); Maui, Moloka‘i, Lana‘i, and West Hawai‘i (KKUA 90.7 FM); and East Hawai‘i (KANO 91.1 FM (Hilo) and 94.7 FM (Waimea)). HPR-2, the news, local talk, and music stream, is found on Maui, Moloka‘i, Lana‘i (KIPM 89.7 FM and KIPH 88.3 FM (Hana)); West Hawai‘i (KIPM 89.7 FM and KHPH 88.7 FM); O‘ahu and Kaua‘i (KIPO 89.3 FM; KIPL 89.9 FM).
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