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Record $519,000 raised by Hawaiian Electric employees, retirees for Aloha United Way in 2021

Year-long campaign emphasized strength of working together

HONOLULU, April 2022 -- Keeping alive a company tradition of giving back to its communities, Hawaiian Electric employees on O╩╗ahu ran a year-long fundraising campaign in 2021 that raised $519,665.20 for Aloha United Way, the nonprofit helping to identify and solve the community's most pressing needs. The amount raised is one of the largest contributions to AUW by Hawaiian Electric employees over the past two decades.

The record fundraising effort was achieved through a combination of employee and retiree donations and mostly virtual fundraisers supported by IBEW Local 1260. Separate campaigns by employees from the company's Hawai╩╗i Island and Maui County operations collectively raised over $83,000 for the United Way agencies serving those counties.

"Our employee giving campaign was themed Hilina╩╗i from the Hawaiian word to believe, to trust and rely upon," said Jason Benn, Hawaiian Electric senior vice president & chief information officer and the campaign's executive sponsor. "We have a shared responsibility to work together for a stronger Hawai╩╗i and I couldn╩╗t be prouder of our employees for overcoming challenge after challenge and still raising a record amount to provide for the critical needs of our community."

"Hawaiian Electric has been an incredible partner throughout this entire COVID crisis," said John Fink, president & CEO of Aloha United Way. "From its outreach efforts to help Hawaiian Electric customers in need through its record-setting fundraising campaign with Aloha United Way, Hawaiian Electric has shown its sincere sense of ╩╗ohana repeatedly during these most difficult of times. We are fortunate to have such an empathetic partner working for the greater good in our community."

Although the fundraising activities were hampered by teleworking requirements, coronavirus safety protocols and supply chain disruptions, among other issues, Hawaiian Electric employees still raised a record amount. Successful fundraisers included a twice sold-out cookbook, a (virtual) golf tournament, an online auction, logo merchandise sales, a virtual pledge bowl and a joint fundraiser with luxury fashion label MANAOLA Hawai╩╗i on its debut bath and body collection.

About Hawaiian Electric Company (HECO)
Hawaiian Electric serves 95 percent of Hawai‘i’s 1.4 million residents on the islands of Oʻahu, Maui, Hawaiʻi, Lānaʻi and Molokaʻi. Established in 1891, Hawaiian Electric is committed to empowering its customers and communities by providing affordable, reliable, clean and sustainable energy.


Hawaiian Electric Company is dedicated to our community in which we live, work and serve. Rooted in Hawaii and one of the largest companies in the State, Hawaiian Electric takes the concept of malama pono -- to care for and serve -- to heart. The company and our employees have a long tradition of contributing with dollars, time and talent. Corporate citizenship is crucial to Hawaiian Electric's overall business plan because strong communities are essential to the success of the company, our employees and our customers.

Company and employee volunteerism is encouraged and employees volunteer for dozens of non-profits throughout the State. Hawaiian Electric's corporate giving philosophy gives priority to projects that help families, promote education and protect the environment.

The company also sponsors robotics programs and events that promote STEM (Science, Technology, Engineering & Mathematics) education and careers.

For nearly a decade, Hawaiian Electric volunteers provided manpower, bucket trucks and ladders to install Christmas lights at the Kaimuki Community Park and playground before the annual Kaimuki Christmas Parade in December, and in 2019 company volunteers repaired the "floating" Christmas tree at Puʻu O Kaimukī Mini Park with new multicolored, energy efficient LED light strands.

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