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Employees, retirees raised over $430,000 for AUW in 2022

Workplace campaign theme emphasized "Hoʻomau," to persevere

Left to right: Shelee Kimura, Hawaiian Electric president and CEO; Leroy Chincio, business manager, IBEW Local 1260; and John Fink, AUW president and CEO. Hawaiian Electric employees and retirees on Oʻahu with support from IBEW Local 1260 raised over $430,000 for AUW during a 2022 workplace campaign. Photo credit: Travis Nishida.

HONOLULU, (March 31, 2023) -- Hawaiian Electric employees and retirees on Oʻahu with support from IBEW Local 1260, together raised $430,571.48 during the company's 2022 workplace campaign to benefit Aloha United Way. The nonprofit will disburse funds through its partner agencies to support and continue services for the underserved and vulnerable individuals, families and communities in need.

Combined with contributions raised through campaigns by employees on Hawaiʻi Island and Maui County for their respective United Way agencies, the total amount raised across the companies amounted to more than $536,974 for AUW, Hawaiʻi Island United Way and Maui United Way.

"If the pandemic and challenges of the past few years has taught us anything, it's that we have to unite and persevere to help our communities emerge stronger," said Jim Kelly, Hawaiian Electric vice president of government and community relations and corporate communications. "Our campaign theme, Hoʻomau, aptly describes our efforts to support Aloha United Way and their good work in the community."

"The Hawaiian Electric ʻohana pulled together to help us serve those in need with incredible fundraising efforts and generosity. We are very grateful for everything that they do for our community," said John Fink, AUW president and CEO.

Funds were raised through a number of programs and events such as a popular cookbook fundraiser, golf tournament on Oʻahu and a virtual 5k walk, as well as employee and retiree pledges.

Taking a cue from a popular YouTube talk show as a way to increase employee participation, executives agreed to a "Hot Ones" spice challenge where they were asked to sample progressively hotter hot sauces while being interviewed on camera. Each hot sauce represented 10% of a process area's participation goal and the video challenges were shared on the employee intranet.

About Hawaiian Electric Company (HECO)
Hawaiian Electric serves 95 percent of Hawai‘i’s 1.4 million residents on the islands of Oʻahu, Maui, Hawaiʻi, Lānaʻi and Molokaʻi. Established in 1891, Hawaiian Electric is committed to empowering its customers and communities by providing affordable, reliable, clean and sustainable energy.


Hawaiian Electric Company is dedicated to our community in which we live, work and serve. Rooted in Hawaii and one of the largest companies in the State, Hawaiian Electric takes the concept of malama pono -- to care for and serve -- to heart. The company and our employees have a long tradition of contributing with dollars, time and talent. Corporate citizenship is crucial to Hawaiian Electric's overall business plan because strong communities are essential to the success of the company, our employees and our customers.

Company and employee volunteerism is encouraged and employees volunteer for dozens of non-profits throughout the State. Hawaiian Electric's corporate giving philosophy gives priority to projects that help families, promote education and protect the environment.

The company also sponsors robotics programs and events that promote STEM (Science, Technology, Engineering & Mathematics) education and careers.

For nearly a decade, Hawaiian Electric volunteers provided manpower, bucket trucks and ladders to install Christmas lights at the Kaimuki Community Park and playground before the annual Kaimuki Christmas Parade in December, and in 2019 company volunteers repaired the "floating" Christmas tree at Puʻu O Kaimukī Mini Park with new multicolored, energy efficient LED light strands.

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