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• Hawaiian Electric Launches Exclusive ALOHA Collection- Made Bags To Raise Funds For Local United Way Agencies

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Hawaiian Electric Launches Exclusive ALOHA Collection - Made Bags To Raise Funds For Local United Way Agencies
Limited-edition collection available now through Nov. 16, 2026

HONOLULU, Nov. 2, 2026 – Hawaiian Electric has worked with ALOHA Collection to create exclusive, custom-made bags featuring the utility’s purple logo interwoven with a rose-and-
pikake floral design as a fundraiser for Aloha United Way, Hawaiʻi Island United Way and Maui United Way. The lightweight, water-resistant bags are only available for purchase at
hawaiianelectric.com/ALOHAcollection until Monday, Nov. 16, 2026, 10 a.m. HST, on a first-come, first-served basis and while supplies last.

BUY NOW

The limited-edition ALOHA Collection-made bags can be purchased as follows:

• A day tripper bag with zippered top and two zippered pockets for travel or a day at the beach, $76
  
• The day tripper bag and a small pouch for carrying makeup or electronics, $99
  

Each bag comes in ALOHA Collection packaging with a hang tag and postcard. A flat rate shipping cost of $12 (Hawaiʻi) or $18 (U.S. Mainland) will be added at check-out.

The idea for the fundraiser came from Tatiana Quong, a senior business solutions consultant in Hawaiian Electric’s operations training area who has long been a fan of the popular ALOHA Collection brand. Quong approached the retailer with her fundraiser idea and worked with them on the bag’s custom-made design to incorporate Hawaiian Electric’s modern logo, which was created in 2013 by respected Hilo artist Sig Zane, his wife, Nalani, and their son Kuhaʻo.

The elements of Hawaiian Electric’s logo are called “Kahikuonālani” and honors King Kalākaua, the seventh sovereign, who brought electricity to ʻIolani Palace in the 1880s. His vision led to
the formation of Hawaiian Electric in 1891.

For more information about the custom-made bags created for Hawaiian Electric by ALOHA Collection, please call (808) 543-4833 or email info@hawaiianelectric.com.

---

About Hawaiian Electric Company (HECO)
Hawaiian Electric serves 95 percent of Hawai‘i’s 1.4 million residents on the islands of Oʻahu, Maui, Hawaiʻi, Lānaʻi and Molokaʻi. Established in 1891, Hawaiian Electric is committed to empowering its customers and communities by providing affordable, reliable, clean and sustainable energy.

COMMUNITY COMMITMENT

Hawaiian Electric Company is dedicated to our community in which we live, work and serve. Rooted in Hawaii and one of the largest companies in the State, Hawaiian Electric takes the concept of malama pono -- to care for and serve -- to heart. The company and our employees have a long tradition of contributing with dollars, time and talent. Corporate citizenship is crucial to Hawaiian Electric's overall business plan because strong communities are essential to the success of the company, our employees and our customers.

Company and employee volunteerism is encouraged and employees volunteer for dozens of non-profits throughout the State. Hawaiian Electric's corporate giving philosophy gives priority to projects that help families, promote education and protect the environment.

The company also sponsors robotics programs and events that promote STEM (Science, Technology, Engineering & Mathematics) education and careers.

For nearly a decade, Hawaiian Electric volunteers provided manpower, bucket trucks and ladders to install Christmas lights at the Kaimuki Community Park and playground before the annual Kaimuki Christmas Parade in December, and in 2019 company volunteers repaired the "floating" Christmas tree at Puʻu O Kaimukī Mini Park with new multicolored, energy efficient LED light strands.

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